Determine the web design firm that is responsible for the websites of organizations that you admire. These organizations may be your competitors, or in related or unrelated industries. Sometimes the web design firm is included in the site credits, or is listed elsewhere on the website.
A website is designed for the users. It's crucial to create a user-friendly website that provides helpful information and ease in operating the website. You can make your website user-friendly by improving your website's loading speed, making it attractive and interactive, and uploading helpful information.
If you think your potential customers were not using Google in the past to search the business, then they are definitely doing it today! The pandemic has brought this big change in them as they have learned every possible way to search for the business near them. So, it becomes essential to keep your customers informed through online listings.